Great Social Media Idea: Groundhog's Day edition!

I'm back in the saddle again... I'm back! (Sigh - is this what my music references have stooped to? Lousy Aerosmith songs? Oh how I remember the days of my endless early 90s dance hits references. For shame.)

I have quite the list of suggestions in the inbox to share with you (many thanks to everyone who sent them in!), and first up I want to highlight this *killer* idea from University of Tennessee.  Allow Rebekah Winkler from UT to explain:

“We wanted to share our Groundhog Day fun from the University of Tennessee. We did a little video series with a Rocky Top spin on the movie “Groundhog Day.” You can see the videos on our Instagram, @utknoxville, and see our recap at http://youtu.be/sZbhOHtYQBE. Enjoy!”

I love, love, love this idea! It's super clever, it's cross-generational, it showcases a great sense of humor, and it's the type of fun content that will make people smile. Who could ask for anything more? (Showtunes now? Sheesh.)

You can watch all three videos in succession here, but really they are best appreciated as three separate Instagram videos:

Happy #GroundhogDay, Rocky Top!

A video posted by UT Knoxville (@utknoxville) on Feb 2, 2015 at 7:22am PST

Happy #GroundhogDay...wait.

A video posted by UT Knoxville (@utknoxville) on Feb 2, 2015 at 9:36am PST

Is it still #GroundhogDay?

A video posted by UT Knoxville (@utknoxville) on Feb 2, 2015 at 10:59am PST

Love it, love it, love it.

Huge props to Rebekah and her team at UT!